eBookers ‘Blue Monday’

January 23, 2013 - Less than a minute read

Research has shown that the 21st January is officially the most depressing day of the year. To inject a little sunshine into this ‘Blue Monday’ and to promote their latest online offers, eBookers asked us to create a PR stunt that would put smiles on the faces of early morning commuters. 

 

Braving the snow and minus temperatures, teams of actors rode the London underground in their summer holiday gear, posing for photos and talking to people about the eBookers promotions.

 
 
We also had teams of eBookers staff at Victoria Station handing out branded Oyster Cards.
 
 
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