Carling’s PR Team asked us to create a Bonfire Ball to remember (remember) on the 5th of November to celebrate the launch of their new limited edition Carling Winter Zest. So on this chilly but beautiful bonfire night we took to the roof of One New Change and invited guests to embrace their ‘zest’ for winter and experience London’s fireworks across the stunning St. Paul’s skyline.
The scene was set with a scattering of autumn leaves, our very own hand-made, flame-free bonfire and plenty of sparklers. As guests arrived they were greeted with a bottle of Carling Winter Zest and encouraged to wrap up warm with an assortment of on-hand woolly accessories.
A hot chestnut vendor with bags of banter (“these are hot, and they may contain nuts”) gave out the warming treats throughout the night, whilst chorizo hotdogs were served on silver platters.
An LED poi and hoop dancer spun a whirl of colour across the rooftop before desert arrived in the form of the critically-acclaimed group Rudimental, who treated revellers to a live performance and DJ set which concluding with their number one single, ‘Feel the Love’.
Rudimental commented: “We were excited about performing at the Carling Zest Bonfire Ball to celebrate a fantastic 2012, after a busy year of playing festivals across Europe. We played an intimate show in our home city, at a unique venue which existed for one night only.”
Post-party, the positive response on Twitter was immediate, with even Rudimental themselves announcing their love for Carling Zest as well as guests tweeting pictures of the evening under the hashtag #carlingzest.
The Bonfire Ball truly went down with a bang and is sure to leave a lasting memory with guests and all of the Sketch team.
bonfire ball, brand ambassadors, Carling, Carling Zest, Experiential, PR, Press Event, Product Launch, rooftop, Rudimental