Halloween is the perfect time for brands to be a little more daring and unleash their experimental and creative sides.
Tesco has stepped up to the mark, using augmented reality for its latest Halloween campaign by bringing AR to Sun readers and their families whilst creating an exciting opportunity for children and adults to play with a technology they may not have had much experience with in the past.
By holding the Tesco costume page up to their chest, readers can turn themselves in to a zombie when someone scans the advert on the page.
Engine Creative, who produced the advert, also crafted 3D AR bats, coffins, and pumpkins to help build a Tesco ‘Trick or Treat’ Halloween scene.
Next up, Giffgaff has a commitment not to spend big on advertising and so kept costs low and profile high by taking to the streets of London this Halloween in a trick or treat procession. A whole host of zombies and other dark creatures visited London landmarks and look-a-likes in an attempt to raise awareness about their mobile network
And Topshop has launched a ‘Trick or Tweet’ social media competition, in a bid that will surely increase their online engagement.
Twitter users that post their Halloween outfits or share Halloween styling tips with @Topshop, will be in with a daily chance to win a £100 gift card.
But more impressively, customers can spend their tweets (yes, you read that right) at in-store ‘Topshop Tweet Shops’ by tweeting in return for Halloween inspired make-up
“We love the idea of using Halloween to connect our digital and physical worlds.” says Justin Cooke, Chief Marketing Officer, Topshop. “We know our customer moves seamlessly between the two and we want to make that experience even more fun for them and drive conversation in our community around a moment that everyone wants to be a part of.”
AR, augmented reality, competition, digital, Engine Creative, Experiential, Giffgaff, Halloween, london, marketing, social media, Tesco, The Sun, Topshop, trick or treat