Corona Extra Summer: Pop Up at the Southbank

January 17, 2012 - 1 minute read

This Experiential pop up bar was created for much loved Mexican beer brand Corona. The aim was to create a slice of summer in the heart of London in mid December- no easy feat!

To create an indoor outdoor space we built an 11m geodisic dome on London’s Southbank, just next to the OXO tower and overlooking St. Pauls and the City across the river.

The Dome Taking Shape

 

Installing real grass, tall palms, lime trees, a huge white up-lit bar and luxury beach furniture we were able to create the sense of leaving winter behind and stepping into summer in a luxury beach resort somewhere far, far away…

From the concrete Southbank to a lush and green paradise.

Tropical temperatures inside the dome meant that bar staff were serving customers ice cold Corona in shorts in December! We also diffused the space with the scent of fresh lime to create a full sensory experience.

Ice cold Corona all weekend long…

By day, visitors could escape the Christmas shopping crowds in tropical surroundings and by night the dome was spectacularly lit up and surrounded by the twinkling lights of the Southbank whilst guests enjoyed the summer vibes..

 


The event was a fantastic success- people loved the dome and we had some great crowds in over the 3 days. Check out the video to see some of the public’s reactions.

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