Stunt of the week: shark cage simulator!
This week’s top publicity stunt is one strictly for adrenaline junkies. Entertainment One has come up with a stunt to promote their new film, 47 Metres Down, the story of two sisters who must battle for survival when their dive cage plummets 47 metres with a dwindling supply of oxygen. Film publicity includes dive cage simulator […]
Stunt of the week: Game of Thrones White Walkers
Winter is here! Sky promotes Game of Thrones season 7 with White Walker stunt Londoners going about their business yesterday were given a chill by a troop of invading White Walkers. Thankfully, they were part of a stunt by Taylor Herring to promote the season premiere of Game of Thrones – and not out for […]
Promo activations celebrated at Cannes Lions
Thousands of people from nearly 100 countries working in creative communications, entertainment, design and tech descended on the South of France in June for the Cannes Lions International Festival of Creativity. Since 1954 it has been the place to find out where the industry is heading and a celebration of advertising creativity. The Lion is […]
12 PR stunts that won summer
Just like the British summer, a PR stunt can be unpredictable, but done right it’ll stop people in their tracks and deliver a ton of coverage. PR stunts can be a risk for any brand, but the powerful marketing potential that’s up for grabs is hard to resist. And they don’t need to be big and […]
