Stunt of the week: McDonald’s drive-thru with a difference
McDonald’s recently gave new meaning to the term “fast food” with a clever experiential campaign that took the drive-thru concept to a whole new – and amusing – level in our stunt of the week. Truck stop The brand created the unfortunately named ‘Drive-Thruck’ and took to the streets of Brazil (the name comes from […]
Promo activations celebrated at Cannes Lions
Thousands of people from nearly 100 countries working in creative communications, entertainment, design and tech descended on the South of France in June for the Cannes Lions International Festival of Creativity. Since 1954 it has been the place to find out where the industry is heading and a celebration of advertising creativity. The Lion is […]
