Trick or treat? Frighteningly effective Halloween stunts, pranks and campaigns

Halloween stunt

With Halloween around the corner, check out our 5 favourite Halloween stunts from 2016 Brands love to use public holidays for pop-up activations and experiential events, and Halloween is no different. Traditionally big in the US, we Brits have become increasing receptive of Halloween. Data from Verdict shows that the UK retail spend for 31 October will […]