Stunt of the week: McDonald’s drive-thru with a difference
McDonald’s recently gave new meaning to the term “fast food” with a clever experiential campaign that took the drive-thru concept to a whole new – and amusing – level in our stunt of the week. Truck stop The brand created the unfortunately named ‘Drive-Thruck’ and took to the streets of Brazil (the name comes from […]
10 creative pop-ups to inspire your next campaign
Done right, pop-ups create buzz, grab attention and boost brand engagement. Here are 10 inventive examples to inspire you… From parties to retail, bars to dining experiences, pop-up events are increasingly popular. So what’s the appeal to the consumer – and the companies behind them? Pop-up events offer the chance to get up close and personal […]
