CAMPAIGN SUMMARY

Create a bus tour to promote the Warburtons & Paddington Bear collaboration campaign, Warbeartons.

WHAT WE DID

Tour bus design & styling

Catering

Onsite logistics

Facebook determined route planning

Creative visuals

IN DETAIL

Freuds approached us to help with the design and execution of the Warburtons and Paddington Bear collaboration campaign, ‘Warbeartons’

A Warbeartons tour was devised, this involved a branded double decker bus touring the UK from Glasgow to London serving Paddington’s favourite, marmalade sandwiches, as well as creations submitted by Facebook users

The campaign aimed to encourage families to do activities together over the summer holidays

Sketch wrapped a double decker Routemaster bus that would travel around the country.  The tour was mapped out from Glasgow to London by Facebook users determining the towns & cities the tour would visit via an online vote. At each location fresh sandwiches were served from the bus

Sketch created the visuals for the Warburtons HQ rebrand to ‘Warbeartons’ for the duration of the campaign.

Promotional staff handed out material containing “Warbeartons Top 10 Family Adventures” and “Top 10 Adventurous Sandwich Recipes” as inspiration for the family target audience.

The campaign gained a good response on social media platforms via tagged family selfies on the bus.  Online blogger reviews were positive and plentiful.

Coverage included  Marketing magazine, The Grocer and The Bolton News

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