CAMPAIGN SUMMARY

Produce & manage the experiential elements of the Thomas & Friends film premier along with styling and dressing of both the interior and exterior.

WHAT WE DID

Prop installation – Thomas the Tank Engine

Merchandise displays

Onsite logistics

Interior & exterior branding

Photographer, props & printing station

IN DETAIL

The Sketch team were approached to work with Mattel on the  Thomas The Tank Engine premier for his latest film Sodor’s Legend of the Lost Treasure.  The film premiere was a star-studded event held at Leicester Square Odeon in Central London many celebrities attending.   Sophie Ellis Bextor and Stacey Solomon both attended with their children.

While children walked the blue carpet, they were treated to a host of activities and entertainment before watching the movie.  The Fat Controller and friends greeted guests on the blue carpet along with a 5m replica of Thomas The Tank Engine himself.

Sketch oversaw the exterior and interior branding of the venue as well Thomas & Friends merchandise displays.  In addition, we provided a photographer, bespoke pirate themed photo area and printing station so the children could take their photos home with them.

Coverage included: Daily Mail Online, Licensing Biz, Belfast Telegraph, BT.com 

OTHER RELATED PROJECTS