CAMPAIGN SUMMARY

Starting in Shanghai and ending in Hong Kong, this event included two private boat parties, dinners in some of China’s most exquisite restaurants, 5 Star hotels, circus performances, private tours of the iconic Swatch Art Peace Hotel, city walking tours and so much more.

WHAT WE DID

Brand Identity Creation

Digital Graphics and Branding

Prop Design & Production

Animation

IN DETAIL

There were pop up surprise performances, from Kung Foo displays to acrobats, lion dances and contortionists. A bespoke animation, welcoming the group to Hong Kong, lit up the entire side of a skyscraper as they passed down river on a private party boat.

Special bespoke gift elements were designed and produced, from airline ticket holders, lanyards and wash bags to hand painted personalised fans and Swatch specific maps of the cities.

The We Are Sketch Design team created the brand identity for the entire event, producing menu cards, tickets, online graphics, animations, maps and more.

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