CAMPAIGN SUMMARY

Create and install a unique replica of Wiltshire’s iconic Stonehenge – made entirely from recycled car parts – on London’s Southbank for car giant SKODA.

WHAT WE DID

Design and Idea Creation

Set Build and Development

IN DETAIL

Citihenge took Sketch’s design team three months to create. The ambitious piece of art, built using 18 scrap cars, stands at over five metres tall. Each henge is five metres wide and the commanding structure weighs a remarkable 36 tonnes.  The sculpture, which was unveiled in time for the evening of the Summer Solstice (20th June), had been specially positioned to sit on little known ley lines in the capital. ‘Citihenge’  was specially commissioned to celebrate the launch of the SKODA Citigo.  The installation is the latest in a series of cultural creative projects undertaken by SKODA, which has included giant cakes, a car in a cage and collaborations with musicians Anastacia and DJ Tiësto.  The beacon of economical motoring was installed at Potters Fields for two days before touring the UK, with a move to the Goodwood Festival of Speed and its celebration of car culture, in West Sussex from 28th June – 1st July.

Thanks to Taylor Herring the installation received some amazing coverage with ITN News, BBC London, the Sun, the Daily Mail, the Evening Standard, the Metro, the Huffington Post and Sky News all featuring the event.

The Citigo embodies the future of driving and is the smartest option for forward-thinking city drivers. While traditional cars struggle to perform well under the strain of city driving, the Citigo is designed to excel in the urban environment. Citihenge symbolises the beginning of a new era of motoring and we hope drivers across the country will recognise this important turning point.

Pietro Panarisi, ŠKODA spokesperson
ŠKODA

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