CAMPAIGN SUMMARY

Create a Swedish-style oasis in London for Nestle’s Lindahls Kvarg brand featuring the trees, scents and smells found in the silver birch forests of Sweden.

WHAT WE DID

Design and Idea Creation

Video and Photography

Set Build and Development

Site management and logistics

IN DETAIL

Dubbed the Lindahls Skogscafé, the one-day installation was designed to help Londoners connect with nature, de-stress and regain balance. As well as enjoying free smoothies in the café area, guests could book a free 20-minute yoga class to relax the mind and body.

Featuring real Swedish trees, scents and smells plus purified air that was created by experts to match the clean air found in the silver birch forests of Sweden, the one-day installation was designed and built by Sketch Events for 3 Monkeys Zero.

Guests could also take part in a masterclass to learn how to create delicious, nutritious, and of course Instagramable smoothie bowls using superfoods from Nestlé’s Lindahls Kvarg range.

RESULTS

A hugely successful event for Nestle, with widespread press and social coverage.

11 pieces of media coverage around the Skogscafe to date, reaching 10,667,089 people.

12 media and influencers came to café resulting in 24 posts from the event, with a total reach of over 75,574.

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