CAMPAIGN SUMMARY

To amplify and bring to life Sainsbury’s ‘Bumper Book of Summer’ Book jam packed with boredom busting ideas for action-packed days that won’t blow the budget.

 

WHAT WE DID

Set design & build

Location sourcing

Onsite logistics

Activity creation

Permits & licenses

IN DETAIL

We worked with Blue Rubicon to produce a 1 day press and blogger event in Bedford Square Gardens, London.

The event was designed to provide families with inspiration for cost effective ways to bust boredom this summer, helping them Live Well for Less.  The event also raised awareness of Nectar Double Value Promotion during the summer period.

Sketch brought 9 custom designed areas to life by incorporating different activities from Sainbury’s Big Book of Summer.

Journalists and their children enjoyed an afternoon of fun-filled family activities designed to entertain the kids and give parents inspiration for the rest of the summer break.  Activities included becoming a pirate, to being a nature detective to making a monster.

Sketch created custom made props using Sainsbury’s items including a huge pirate ship to a TV set.

The press event was hosted by Nickelodeon presenters Jamie Rickers and Anna Williamson.

Coverage Included: Press & blogger coverage from 200 attendees.

 

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