CAMPAIGN SUMMARY

Phone Box PR Stunt to promote the people of Romford being some of the luckiest in the UK when it comes to winning the National Lottery.

WHAT WE DID

Prop Design & Build

Onsite Logistics

Installation

Filming & Video Creation

IN DETAIL

We worked with Threepipe on a fun project to promote Romford as one of the luckiest places in the UK.  According to National Lottery figures, the lottery has created 51 millionaires in Romford since it was launched in 1994 so we were briefed to produce a PR stunt that allowed lucky Romford-ers to share their luck with the rest of the UK.

This was done by creating a lucky phone box PR stunt in Romford town centre which allowed the lucky people of Romford share their wisdom with callers from all over the UK.

The lucky phone box rang between 11am and 3.30pm and everyone passing by was encouraged to pick up the phone and share their lucky numbers. We also managed the event filming & production which was used to make content for their social channels.

The PR stunt was well received and gave UK callers extra ammunition to win big on the National Lottery this Saturday.

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