CAMPAIGN SUMMARY

Produce a giant wrapping paper dispenser with branded gift wrap for Romford town centre PR stunt.

WHAT WE DID

Prop design & build

Creative for the prop & wrapping paper

Sourced wrapping paper & printing

Installation & logistics

IN DETAIL

We got into the Christmas spirit with Threepipe & Romford council and created a giant wrapping paper dispenser for a PR stunt held in Romford town centre in December.

The PR stunt was devised to promote the re-branding of Romford.  The giant wrapping paper dispenser which was located on Romford’s South Street.  It housed almost two miles of Romford-branded Christmas themed wrapping paper which was given away for free and available for shoppers to tear off to take home with them.

Sketch designed and built the prop  and produced all the creative on the project.  We sourced the wrapping paper suppliers and managed all installation on onsite logistics on the day.

The PR stunt was really well received with many happy shoppers getting stuck in and tearing off paper ready to use for their Christmas shopping.  Shoppers were encouraged to share selfies of themselves with the prop on their social media channels.

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