CAMPAIGN SUMMARY

Create a corgi dog race that mimics greyhound and whippet racing to determine the name & sex of the next Royal Baby.

WHAT WE DID

Set design & build

Corgi casting for 10 corgis

Filming permits & licenses

Prop sourcing & styling

Location sourcing

Installation & onsite logistics

IN DETAIL

Sketch produced the Ladbrokes Barkingham Palace Gold Cup event with Kaper.  The Ladbrokes Barkingham Palace Gold Cup event was designed to help punters determine the name and sex of the next Royal Baby ahead of its anticipated arrival next month.

The Ladbrokes Barkingham Palace Gold Cup racing event took place at Bloomsbury’s prestigious Bedford Square.  Each corgi taking part shared a name with those speculated to be the name of the future Royal baby. Front runners Elizabeth (5/1) and James (8/1) made it into the group along with rank outsiders, Camilla (100/1) and Boris (200/1).

Sketch sourced a suitable venue & 10 willing corgi’s and owners for the Corgi’s of Barkingham Palace event.  We created the racetrack including , traps, corgi jackets and winners podium.  All the logistics and corgi race team members were managed by the Sketch team whilst onsite.  In addition all artwork and design to accompany the project was designed in-house by Sketch.

The event was extremely well received going viral worldwide.  The You Tube video has received  651,750 YouTube views to date

Coverage Included: Good Morning AmericaSI Extra MustardYahooPeople MagazineEntertainment online

Viral coverage: JezebelPlurkAww Cute LolZimbioReshareworthyBark PostTrending Current EventsPopscreen

Video 667,568 YouTube views
International coverage: Good Morning AmericaSI Extra MustardYahooPeople MagazineEntertainment online
Viral coverage: JezebelPlurkAww Cute LolZimbioReshareworthyBark PostTrending Current EventsPopscreen

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