CAMPAIGN SUMMARY

Set & prop design for Kellogg’s Big Breakfast including a ‘Throne of Spoons’ for Uri Geller to sit upon.

WHAT WE DID

Prop design & build

Creative visuals

Permits & licenses

Set styling & dressing

Location sourcing

Installation & logistics

IN DETAIL

Sketch working along side Taylor Herring hosted Kellogg’s big breakfast for 100 people to publicise the personalised spoon promotion. With Uri Geller as their spokesman, the guests of the Kellogg’s big breakfast were treated to a spoon bending masterclass and walked away with a memento from the occasion, a limited edition Kellogg’s spoon with “Uri bent my spoon” engraved on the handle.  Consumers were encourage to take selfies and upload them using the hashtag #spoonselfie

Sketch created a “Throne of Spoons” for celebrity guest Uri Geller to sit upon during the Kellogg’s big breakfast activity as well as a giant cereal box.  We designed a 100m2 area with bright red flooring and white tables to house the whole activity.

The Sketch set design and build team were responsible for the concept design and construction of all props and set pieces

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