CAMPAIGN SUMMARY

Create a Mediterranean retreat for consumers to experience the new Hellmann’s with Olive Oil.

WHAT WE DID

Set design & build

Location sourcing

Source & manage pop up kitchen for live cooking demos

Prop sourcing & styling

Filming permits & licenses

Installation & logistics

IN DETAIL

Sketch worked with Kaper on the Hellmann’s Mediterranean Retreat to launch their new Hellmann’s with Olive Oil condiment.  The Hellmann’s Mediterranean Retreat project was designed to give busy working Londoners a space to relax and unwind whilst having a selection of tasty dishes cooked by critically-acclaimed Spanish chef Jose Pizarro.  Salma Darling from the Mindfulness Project also featured at the event to add to the theme of calm.

The event took place in Soho Square which Sketch styled in a traditional Spanish terrace garden theme.  The square was filled with with hammocks, aztec rugs, scatter cushions, Mediterranean plants, foliage and of course olive trees.  A fully loaded pop-up kitchen was installed for Jose Pizarro to host live cooking demonstrations on the art of the Mediterranean lunch.  Jose cooked various delicious dishes using the new Hellmann’s product for guests to enjoy.

Coverage Included: Event Magazine, London on the Inside, EventBrite, Visit London

Social Media: Hashtag #HellmannsRetreat

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