CAMPAIGN SUMMARY

Giant Hedgehog Descends on Clapham Common – Taylor Herring briefed us to build them a giant animal to promote UKTV’s Watch channel’s second series of Sir David Attenborough’s ‘Natural Curiosities‘.

WHAT WE DID

Created a giant hedgehog  with life-like features

Set Build and Development

IN DETAIL

We created a giant hedgehog  with life-like features which ‘came out of hibernation’ and popped up on Clapham Common. The sculpture measured in at an impressive  7ft tall, 12ft long and 8ft wide – that’s larger than a 4×4 or even a rhino!
Created with natural materials including a mixture of willow and coconut fibre that takes on the appearance of fur and 2,000 soft wood spikes which were used for the appearance of spines, passers by couldn’t help but take selfies with the large woodland critter.
The entire sculpture took over 2 months to design and build.
The hedgehog also appeared on Piccadilly Square Gardens in Manchester and College Green in Bristol and is featured in the second series of David Attenborough’s Natural Curiosities which explores the stories of extraordinary creatures and reveals why he considers them to be natural curiosities. The episode with the hedgehog will also take a look at the rhino and discuss how both ‘hide behind seemingly impregnable coat of arms’.
#attenboroughscuriosities.
The campaign was a great success and achieved multiple National press coverage. UKTV Watch Commissioned Survey of 2,000 adults which found 74% of people are concerned about the dwindling numbers of hedgehogs and believe more should be done to protect them. It also found 25% of Britons said they had never seen a hedgehog in the wild.

The hedgehog is one of Britain’s greatest natural curiosities and this sculpture is a fitting tribute to one of our best loved species. The fact that a quarter of British adults have never seen a wild hedgehog suggests that we are witnessing rapidly dwindling numbers which is a concern.

Sir David Attenborough, Naturalist & Television Presenter

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