CAMPAIGN SUMMARY

This event, part experiential and part PR stunt, was held to mark to the launch of Freeview HD’s ‘Summer of Sport’ campaign.

WHAT WE DID

Design and Idea Creation

Set Build and Development

IN DETAIL

Freeview had comissioned Roger McGough to write a poem celebrating the ‘Hopes & Dreams’ of the British public in the lead up the ‘Summer of Sport’. The poem was created using crowdsourcing techniques.

To launch the release of the poem, Sketch designed and built the World’s Largest Dream Catcher and installed it on London’s Southbank.

  • The structure measured 3m in diameter
  • 4.44m in height
  • A massive 9.65m circumference

 

Which makes it the new holder of the Guinness World Record!

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