CAMPAIGN SUMMARY

To create and design a billboard to mark the launch of Fairtrade Fortnight

WHAT WE DID

Prop design & build

Managed celebrity talent

Permits & licenses

Creative Visuals

Location sourcing

Onsite logistics & transportation

IN DETAIL

We worked with Kaper to help promote the latest cause from The Fairtrade Foundation.   The Fairtrade Foundation teamed up with Colombian banana farmer, Foncho Cantillo, to petition the government to investigate supermarket price wars, which are driving down the price of the UK’s favourite fruit and threatening the futures of thousands of struggling farmers and workers.

The brief needed us to design & build a giant 6m x 4m  banana billboard to appear on Clapham Common.  Sketch’s creative team created bespoke artwork depicting iconic raised fist clutching a banana to raise awareness of the cause.

The large billboard used over 5000 Fairtrade green and yellow bananas to create the iconic image.

Celebrities Harry Hill and Cheska Hull were on hand to unveil the billboard and show their support for the campaign.  Colombian banana farmer, Foncho Cantillo, the face of the campaign also arrived to show his support.

Post event, all bananas were donated to a local food bank and Battersea Children’s Zoo.

Members of the public were encouraged to get behind the campaign by signing the petition and creating their own personalised banana sticker at stickwithfoncho.org.uk.

Coverage included national press coverage of the event

Watch video here .

Sketch were delighted to be part of this project designing, building and installing the giant Banana art piece for Kaper whose campaign  has scooped  ‘Best Integrated Campaign’ and the overall Grand Prix ‘Campaign of the Year’ for their work on behalf Fairtrade Fortnight for the Fairtrade Foundation.

Well done Kaper!

While the banana business is booming, not everyone is enjoying the benefits. Price wars in supermarkets, coupled with the rise in the cost of producing bananas, mean many banana farmers and workers are unable to put enough food on the table or provide basics such as education and healthcare. This simply isn’t fair.

Harry Hill

I was privileged enough to visit Fairtrade banana plantations in Ghana earlier this year and learnt how Fairtrade can change communities. That’s why I am sticking with Foncho to make bananas fair.

Cheska Hull

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