CAMPAIGN SUMMARY

Secret garden style pop up event for Deliveroo in Central London

WHAT WE DID

Event design & layout

Installation

Transportation

Prop design & build

Location & license booking

Onsite logistics

IN DETAIL

Sketch were thrilled when approached by Deliveroo to work with them on their recent experiential event, the Deliveroo Garden.  The Deliveroo Garden was a summer themed secret garden pop up event in Hoxton Square which encouraged Londoners to get away from their desks and have an urban picnic.  The secret garden would act as a picturesque space where city dwellers could escape the concrete jungle and enjoy their Deliveroo food deliveries.

Guests could order food from a huge variety of nearby restaurants and have it delivered straight to the garden.  Each evening saw a guest DJ and popular drinks partners providing drinks.  Guests were also encouraged to upload pictures of themselves at the event with the hashtag #DeliverooGarden and were gifted a print of their image for their efforts.

The Deliveroo Garden was visited by 1000 guests over the 3 days.

Sketch designed and constructed the Deliveroo Garden as well as sourcing the location and managing any permits required while onsite.  The team managed all onsite logistics of the build.

Coverage Included: Event Magazine, The Drum, Time Out

OTHER RELATED PROJECTS