CAMPAIGN SUMMARY

The Brief:

  • The Red Consultancy¬†briefed us to create an Experiential event to both instill brand advocacy around the Christmas period and fuel press interest during a usually quiet season for the Corona Extra in the UK
  • Utlising the ‘Always Summer’ value of the brand

WHAT WE DID

Design and Idea Creation

Set Build and Development

IN DETAIL

The Solution:

  • A pop up bar housed in an 11m geodisic dome on London’s Southbank
  • The creation of a summer beer garden inspired by luxury holiday destinations from around the world
  • Installation of real grass, tall palms and lime trees, the space was infused with the scent of fresh lime to create a full sensory experience
  • Fully branded bar with highly trained brand ambassadors sampling ice cold Corona over a 3 day period just before Christmas

The Result:

  • A huge number of products sampled
  • OTS reach of 90,000
  • WoM reach totalling 351,000
  • 54 peices of National coverage
  • Viral film achieved over 21,000 views
  • Total Campiagn reach of 34,854,715

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