CAMPAIGN SUMMARY

Design and operate a nationwide Tractor Tour for their cider brand to increase awareness of their range of flavours following a re-brand.

WHAT WE DID

Pop up bar & set design

Real ‘brothers’ casting & staffing

Multiple location sourcing

Installation & logistics

Design & build of Notting Hill float

Tour scheduling

Licenses & permits

IN DETAIL

Sketch designed and organised a nationwide tour around city centres and university campuses with our Brothers Cider pop up bar.  In addition to this we also designed and created a Brothers branded float for the famous Notting Hill Carnival.  At the sampling events consumers were invited to sample 5 varieties of cider served over ice.

The pop up bar was designed with eye catching and innovative pallet seating areas for consumers. We branded a blue New Holland Tractor with Brothers Cider logo and held BBQ’s serving sausages courtesy of The Jolly Hog with Brothers Cider infused dips.

The pop up gatherings were given a laid back country summer vibe with indie summer playlists playing over the sound system.

A social media ‘selfie’ competition ran with the hashtag #4realbrothers.  Prizes included promotional items and a years supply of Brothers Cider & Vouchers for £1 off Brothers Cider at Tesco were distributed to drive post-sampling sales

Overall the project was really well received with high levels of social media coverage & industry publications including Event, Standout & PR Info

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