CAMPAIGN SUMMARY

PR stunt & photoshoot to promote berries ability to improve memory & concentration.

WHAT WE DID

Prop design & build

Location & license booking

Onsite logistics

Installation

Transportation

IN DETAIL

Sketch were approached by British Summer Fruits, the trade association, to work with them on an exciting project to build a giant berry brain.  The PR stunt was created to promote the fact that berries could help to improve memory and concentration following recent research.

Sketch designed and created the giant berry brain using 1,500 punnets of fresh strawberries, raspberries and blueberries, the overall sculpture stood an impressive 2m high and 4m wide.  Sketch produced the overall stunt managing all transportation and onsite logistics at London‘s New Street Square for the experiential event.

Countdown presenter Rachel Riley was on hand to unveil the giant berry brain and highlight the healthy living message.

Passers-by were encouraged to take a punnet of the fruit of their choice fruit to increase their brain power.  People were also encouraged to take a selfie with the giant berry prop and upload it to their social media channels using the hashtag #BerryBrainy

Coverage included: Daily Express, Event Magazine, Berry World

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