CAMPAIGN SUMMARY

To build a giant dragon skull to celebrate the arrival of the third season of HBO’s Game of Thrones on Blinkbox.


Winner of “Best Spectacular” for Game of Thrones Dragon Skull for Blinkbox at the Drums Creative Out of Home Awards with commendations for “Innovation” and “Experiential / Ambient”

 

WHAT WE DID

Prop design & build

Transport & storage

Location sourcing

Tour route planning & scheduling

Creative visuals

Permits & licenses

IN DETAIL

Taylor Herring briefed us to design and build a giant dragon skull shadowing one of the most famous scenes from the Game of Thrones series in which character Arya Stark (Maisie Williams) stumbles across a giant dragon’s skull.

The skull took three sculptors over two months to design, construct and paint the skull.  The skull measures 40ft long by 8ft wide and stands over 9ft tall. That’s bigger than a London bus! Sketch also produced custom banners in the style of 6 of the houses from the series.

The skull appeared at various locations around the country firstly ‘washed up’ and discovered by Walkers and fossil hunters alike on Charmouth’s Jurassic coast in Dorset.

The tour continued to central London driving past landmarks such as The Houses of Parliament and the London Eye on a flat bed truck.  Finally arriving at the Blinkbox premiere screening of the first episode of the 3rd Season of Game of Thrones at the Tower of London.

The premiere was attended by celebrities including stars of the show Maisie Williams and Joe Dempsie for Q&A’s.

Other celebs include Gadget Shows Jason Bradbury, Apprentice’s Kate Walsh,Made in Chelsea’s  Ashley James and Cheska Hull, MTV’s Lilah Parsons, Stylist Grace Woodward and actress Lynda Robson.

The activity resulted in 632% year-on-year revenue hike on Monday 15 July, the day of the launch.

Coverage included: Huge media and front page online coverage thanks to Taylor Herring including Digital Spy, Metro, Mashable, The Drum, PSFKHuffington Post, Media Week, Buzz Feed, Radio Times, Design Boom

Other highlights have included: BBC, ITV, The Sun, Metro, Daily Telegraph, Independent, Evening Standard, Shortlist, MSN, Digital Spy, Total Film and Radio Times.

60 sites have already embedded  ‘making of’ video.

The story spread across the world and has received coverage in a wide range of titles including The New York Times, USA Today and Le Figaro.

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