CAMPAIGN SUMMARY

Aperol Spritz sampling events in London & Surrey

WHAT WE DID

Scheduling

Creative visuals

Onsite logistics

Staff bookings

Stock management

IN DETAIL

We were approached by the Campari Group to work with them on the Aperol Spritz brand.  The brief was to carry out a series of sampling events at various high-end Gastro pubs in the London and Surrey area over 1 month.

The Sketch team started by creating the schedule for the Aperol Spritz sampling events which took place on Thursday, Friday and Saturday evenings each week.  Targeting 2 pubs each evening, our cheery Aperol Spritz ambassadors were on hand to deliver pub goers their free sample of Aperol Spritz, educate customers & bars about the drink, answer any questions and listen to their thoughts about the cocktail.

In addition the pubs and customers were encouraged to tweet about their Aperol Spritz experience on social media using the hashtags #AperolSpritz & #ItStartsNow.

OTHER RELATED PROJECTS