CAMPAIGN SUMMARY

  • To build a giant Mr Darcy to promote the launch of UKTVs new TV channel “Drama”

WHAT WE DID

Prop design & build

Route planning & tour scheduling

Transportation

Location sourcing

Permits & licenses

Storage

IN DETAIL

Sketch worked with UK TV Drama to build 12ft fibreglass Mr Darcy sculpture, which came complete with obligatory wet shirt.  The giant statue was erected in the early hours of the morning at The Serpentine, Hyde Park.

The sculpture paid homage to the famous ‘Pride and Prejudice’ scene of Mr Darcy appearing from the lake.  This scene had recently been voted the most memorable British TV drama moment of all time.

It took a team of 3 sculptures over 2 months to design, construct and paint.  The sculpture’s head and torso measure 12ft, the equivalent to the height of a double decker bus!

The challenge for us was capturing the spirit of Darcy as handsome and noble but also aloof and proud. The Mr Darcy is a real mix of the many portrayals of Jane Austen’s most famous hero.

The Mr Darcy sculpture stayed in the fitting location (where author Austen often frequented).  Before travelling to the shores of Scarbourgh and then settling in Lyme Park in Cheshire where the original film was shot until the end of February 2014.

Coverage Included:  

London evening Standard; The Metro; The Sun; The Times; the guardian; Daily Express; Daily Express; Daily Star; The Independent; i; MSN; Yahoo; Huffingpost; BBC online; itv.com; Buzzfeed Radio Times; stylist; TimeOut; handbag.com; Tatler and Vogue.

TV coverage included: ITV Daybreak; CNN; BBC London News; BBC Three and ITV Meridian.Global coverage that included: ABC News (Australia); MSN Now; USA Today; New York Times; CSB News; Vancouver Sun; herald Sun and celeb Buzz.

Global Top Ten trending on twitter.

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