Sketch were thrilled to work with Deliveroo last week on their latest experiential event, the Deliveroo Garden. The Deliveroo Garden was a summer themed secret garden pop up event in Hoxton Square which encouraged Londoners to get away from their desks and have an urban picnic. The secret garden acted as a picturesque space where city dwellers could escape the concrete jungle and enjoy their Deliveroo food deliveries.
Guests were able to order food from a huge variety of nearby restaurants and have it delivered straight to the garden. Visitors were also entertained by a guest DJ each evening and popular drinks partners provided drinks at reduced prices. Drinks partners that took part included We Brought Beer, Clapton Craft, The Sampler, Lea & Sandeman Borough Wines and Boost Juice to name a few.
Guests were encouraged to take & upload event snaps to Instagram with the hashtag #DeliverooGarden and were gifted a print out of their snaps for their efforts. A fun flower wall was set up for people to use to stage their festival-vibe pictures.
The Deliveroo Garden was visited by 1000 guests over the 3 days.
Sketch designed and constructed the Deliveroo Garden as well as sourcing the location and managing any permits required while onsite. The team managed all onsite logistics of the build.
See the team in action in the video below….
Tags: Boost Juice, Borough Wines, Clapton Craft, Deliveroo, Deliveroo Garden, Hoxton Square, Lea & Sandeman, Outdoor Event, Summer, The Sampler, Urban Picnic, We Brought Beer