For the release of Sharknado 2: The Second One, the highly anticipated sequel to the 2013 B movie on the SyFy channel, Taylor Herring staged an amazing prank in Steve Hatts Islington fishmongers. Unsuspecting members of the public were scared by an animatronic ‘killer shark’, created and operated by ourselves displayed amongst real smaller shark breeds and fish.
This prankvertising had some brilliant results as seen in the promo video below…
With people being genuinely terrified by the monster fish Taylor Herring got the footage they needed for the promotional video. The stunt was also described as “the cruellest prank you’ve ever seen” in a Buzzfeed article and got coverage in the Daily Mail, The Metro and the Radio Times.
The shark was having such an effect on people there had to have a paramedic on hand just in case we scared someone too much!
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