Brothers Cider Tour
We are very proud to announce the Brothers Cider Tour, taking a ‘Taste of Somerset’ up and down the UK, visiting major cities and universities.
Saturday 28th June:
Southgate Shopping Centre, Bath
Saturday 5th July:
Quakers Friar, Bristol
Saturday 12th July:
Saturday 19th July:
St Martins Square, Birmingham
Sunday 24th August:
Notting Hill Carnival, London
The Brothers tractor along with the four ‘real’ brothers have been touring around the UK with their pop up stand, consisting of chill out pallet seating, a summer soundtrack and a BBQ serving sausages with cider dips courtesy of The Jolly Hog (another set of brothers!).
Passers by are treated to samples of delicious, chilled Brothers cider while they soak up the sun and enjoy the BBQ food. They are also encouraged to take part in a selfie competition in which they upload a selfie with one of the Brothers or the branded tractor and hashtag #4realbrothers to help themselves to the promotional items on the stand such as hats, sunglasses and picnic mats and be in with a chance of winning a years supply of cider.
To further push sales we have been distributing flyers with discount coupons for Brothers at Tesco so people can go and buy their favourite flavour after trying it at the stand.
The response from the public has been outstanding (who could turn down free cider?!) and through doing the sampling we have succeeded in our objective of brand awareness with many people commenting how they prefer Brothers to the current market leaders.
Don’t just take our word for it though, look at all the smiling selfies on Twitter… http://bit.ly/1sqIymV
With more dates ahead as well as the Freshers tour around major universities we hope to get plenty more people smiling with our taste of Somerset, lets just hope we don’t run out of cider!!
Tags: 4realbrothers, BBQ, brand ambassadors, brand awareness, brothers, brothers cider, cider, Experiential, marketing, pop ups, Sampling, sausages, somerset, tour, tractor