Giant Billboard Appears on Clapham Common
Passers by were intrigued yesterday by our giant Fairtrade banana billboard which appeared on Clapham Common for 1 day to marked the launch of Fairtrade Fortnight.
Sketch teamed up with Kaper to work with Fairtrade to produce the giant billboard to raise awareness of banana farmers who are trapped in poverty and “Make Bananas Fair”.
People couldn’t help but touch the bananas to see if there we real. We can tell you from sticking them all down 1 by 1 they most definitely are real!
Harry Hill and Made in Chelsea’s Hull were there to unveil the giant billboard and show their support for the campaign.
Harry Hill said,
“While the banana business is booming, not everyone is enjoying the benefits. Price wars in supermarkets, coupled with the rise in the cost of producing bananas, mean many banana farmers and workers are unable to put enough food on the table or provide basics such as education and healthcare. We need a much fairer system.”
Cheska Hull said,
“I was privileged enough to visit Fairtrade banana plantations in Ghana earlier this year and learnt how Fairtrade can change communities. That’s why I am sticking with Foncho to make bananas fair.”
Measuring in at an impressive 6m x 4m, the giant fruit based billboard was created using a total of 5,000 bananas and took a team of 3 people, three days and 11 hours to make.
The artwork was designed and created by Henry Coate and Toby Crowther and features the iconic raised fist clutching a banana
The artwork is created entirely from yellow and green Fairtrade bananas, all of which were donated to local food banks and Battersea Park Children’s Zoo.
The Fairtrade Foundation has teamed up with Colombian banana farmer, Foncho Cantillo, to petition government to investigate supermarket prices which are threatening the futures of thousands of struggling farmers and workers.
The campaign calls on the government to end supermarket price wars. The UK consumes over five billion bananas every year, but over the last decade prices of the fruit have nearly halved, while the costs of production and living have doubled.
Members of the public can get behind the campaign by signing the petition and creating their own personalised banana sticker at stickwithfoncho.org.uk
bananas, billboard, campaign, cheska hull, clapham common, fairtrade, fairtrade fortnight, foncho, giant billboard, harry hill, made in chelsea, marketing, PR