If you didn’t know already (but how could you miss it?!), Daniel Craig is back as 007 in ‘Skyfall’, the 23rd film in the Bond franchise. Now that it’s finally here, we thought we’d take a look over some of creative work behind promoting the British institution.
Most recently, give-it-a-go-heros in Antwerp were enticed by a Coke Zero vending machine with the opportunity to win Skyfall première tickets. This ingenious experiential PR stunt coined by Duval Guillaume (a Belgian ad agency) shows genuine members of the public taking part in their ‘Unlock the 007 in You’ campaign by accepting the challenge of racing to another platform in 70 seconds. Queue the multiple distractions, obstacles and cameras and see if they’ve really got what it takes:
And have you spotted one of these giant Bond buses?
Another great interactive promo that anyone can get involved in is Heineken’s new multi-platform campaign; the TV advert, featuring Daniel Craig and Bond-Girl Bérénice Marlohe, invites viewers to ‘Crack the Case’ through a personalised interactive Facebook game.
They also followed this up with an experiential activity at London’s Victoria Station with a ‘Special Agent Recruitment Office’. 007 tasks included a reflex test, a Russian interrogation and trying to get hold of a bottle of Heineken protected by lazer beams.
|The Heineken ‘Special Agent Recruitment Office’ (Pictures from the One Marlin Blog)|
And last but not least, let’s not forget the creative prowess and sultry tones of Adele, who is responsible for the Bond theme tune this time round.