Sketch has once again smashed a Guinness World Record, and this time it’s for Freeview who needed to us to build ‘The World’s Largest Dream Catcher’ at London’s Potter’s Field Park. This event, part experiential activity, part PR stunt, was held to celebrate Freeview’s Summer of sport catching the hopes and dreams of the nation.
Roger McGough, one of Britain’s top, award winning and renowned performance poets, unveiled “Hopes and Dreams for the Big Day” aiming to inspire Britain’s athletes and capture the nation’s sense of anticipation and excitement for the summer of sport ahead. the poem had been crowdsourced via the brand’s fans on Facebook.
The Dream Catcher measures an impressive 3metres in diameter, is 4.44metres in height, with a massive 9.65metre circumference. The previous record is 2.74 metres with an 8.61 metre circumference.
The installation was also part of Freeview’s Twitter campaign to get the country sharing their hopes and dreams #hopesanddreams
Coverage included the Metro Online and Orange News
Hopes and Dreams For The Big Day
(A poem by Roger McGough)
Tags: crowd sourcing, Experiential, Freeview, Freeview HD, Potter's Field Park, PR, PR Stunt, Sketch, Southbank, twitterNervous, but quietly confidentThe poem is up at first light.The big day, after years of dreamingHas finally arrived. The end is in sight.It runs, it jumps, it rides, it drivesIt rows, it shoots, it collides, it divesIt kicks, it flicks, it cycles, it swervesIt lifts, it throws, it aims, it serves.It scans, it puzzles, it echoes, it chimesIt struts, it performs, it sings, it rhymesOne more line and the verse is completeThe dreaming is over, now it’s time to compete.